Understand Your Leadership Blueprint.
The assessment platform built for independent coaches. Sell DISC, 360 Leadership, Strengths, Core Values, Emotional Intelligence and more from your own branded storefront. Set your prices. Keep every client relationship.
Your storefront
Every coach gets leaderdna.app/c/your-handle, a branded catalog where clients buy or take assigned assessments.
Twenty-one instruments, one engine
LEPA (Executive Performance), Leadership Readiness, K-12 School Leader Readiness, K-12 Teacher Leader Readiness, Leadership Potential, Team Effectiveness, Leadership Derailers, Employee Engagement, Sales Effectiveness, Hiring & Selection, DISC, Biblical DISC, Youth DISC, 360, Core Competency, Emotional Intelligence, Core Values, Strengths, Relationship, Career, College.
Get paid directly
Stripe Connect routes funds straight to your bank. No middleman holding your money.
Buy credits as you grow, keep 90% of every sale.
Legacy providers lock you into rigid blocks at vendor-set prices and take a big cut of every transaction. LeaderDNA works differently. You buy assessment credits in any quantity, 1 or 1, 000, and we charge a flat 10% of the recommended retail price. You bill your client directly at whatever rate fits your engagement, keep 100% of that revenue, and the client relationship stays yours.
No mandatory blocks or annual minimums. Buy 1 credit or 100, credits never expire.
One transparent platform fee per credit. No revenue share, no surprise charges.
Set your price. Bill your client directly. LeaderDNA never touches that transaction.
The Executive Performance Blueprint™
One integrated, board-ready executive report, every LeaderDNA™ instrument a leader has completed, synthesized into a single narrative with one development plan and one path forward.
Is this educator ready to lead a school building?
A ten-dimension, evidence-based readiness scan built for K-12 principals, assistant principals, and district leadership pipelines. Every report ends with band-specific next actions the leader can start this quarter, not generic corporate coaching.
- ›50 items · 10 K-12 dimensions
- ›Direct placement recommendation
- ›90-day plan tuned for schools
- ›Print-ready executive PDF