Where to buy & who gets paid
LeaderDNA assessments can be purchased two ways. Both are legitimate; they serve different audiences and have different billing flows.
1. Direct on the main site
Anyone, an individual, a team lead, or an HR buyer, can purchase directly from our public site. Checkout runs on our platform and funds go to LeaderDNA. There is no consultant in the loop.
| Page | What it sells | Who gets paid |
|---|---|---|
Single assessment /buy/:slug | One access link for a specific assessment. | LeaderDNA, 100%. |
Bulk order /bulk | Multiple seats of one or more assessments for a team. | LeaderDNA, 100%. |
Packages /packages | Curated bundles (Essentials, Ministry, Org Health). | LeaderDNA, 100%. |
Certification courses /certification | Consultant training & certification enrollment. | LeaderDNA, 100%. |
2. Through a certified consultant
Certified consultants have their own storefront at /c/their-handle. These pages are marketing and intake, clients do not purchase through them. The consultant pre-buys credits from LeaderDNA, then bills their client directly off-platform (their own invoice, their own terms).
| Page | What it does | Who gets paid |
|---|---|---|
Consultant storefront /c/:slug | Consultant's branded landing page and assessment menu. | Nothing happens here, no checkout. The client contacts the consultant directly. |
Assessment detail /c/:slug/assessments/:tool | Describes one assessment offered by the consultant. | No purchase button. Client is told to contact the consultant. |
Credits (consultant-only) Consultant → /app/consultant/credits | Consultant buys credits in advance to assign assessments to their clients. | LeaderDNA receives 10% of the recommended retail price per credit. The consultant bills the client themselves for the full amount. |
The short version
- • Main site checkout (
/buy,/bulk,/packages,/certification) → LeaderDNA collects 100%. - • Consultant storefronts (
/c/:slug) → no client checkout. The consultant uses pre-bought credits and bills their client off-platform. - • LeaderDNA's cut from consultants = 10% of recommended retail, collected when the consultant buys credits.
Not sure which path you want?
If you already work with a certified consultant, contact them. If you're buying for yourself or your team, use the main site.