Ten decisions that separate a leadership operating system from a single assessment and a PDF. Read the side-by-side, then see it running on a live account.
From assessment to measurable impact.
LeaderDNA Leadership Impact System™ · Powered by LeaderDNA Growth OS™
Most assessment providers sell you one instrument and a report. Here is what changes when measurement, org analytics, coaching, client experience and ROI proof all live in the same system.
Five pillars. One measurable leadership journey.
Other providers license each of these separately, if they offer them at all.
Growth Tracks
Re-measure the same leader at 90, 180 and 365 days. Change becomes a trend line, and re-measurement costs no license or per-report fee.
Talent Intelligence
Nine-box, bench strength by function, flight-risk and derailer heat maps across the whole organization.
DNA Coach
AI turns raw scores into debrief plans, coaching questions and development language in minutes.
ROI & Impact
A what-if planner for cost, retention and productivity, with an Evidence Locker behind every claim.
Client SMART DNA
A branded client portal with reports, videos, coach messages, sessions and SMART goal profiles.
$699 once, or $400 if DISC certified
All five pillars and all twenty-one assessments included. No renewals, no per-report license fee. You pay 10% of what you sell.
Capability coverage
Hover or tap a bar to see what sits behind the number.
Five-year cost of entry
What a consultant pays the platform before margin, over five years.
License plus the required upper-tier membership, annual renewals on both, and a per-report platform fee after the first couple of reports.
One certification fee ($400 if you are already DISC certified). No license fee, no renewal, no per-report charge, and every pillar included. You pay 10% of what you actually sell.
Illustrative, based on publicly advertised license, membership, renewal and per-report pricing patterns in the leadership-assessment category. No vendor is named.
Twenty-one distinct instruments
Every dot is an assessment included in one login. Hover to name it. A typical single-instrument provider lists about fifteen reports — twelve are the same DISC instrument re-cut for a different audience.
Twelve of those reports (the pale dots) are one DISC instrument re-cut for sales, career, student and team audiences. Culture and burnout, longitudinal tracking, org-wide roll-ups, ROI reporting and a client portal are missing entirely.
What you actually keep
Move the sliders to your own numbers. Each bar shows the share of revenue you keep after the platform's cut.
Illustrative only. Assumes the same delivered revenue on both platforms and excludes re-certification and prepaid inventory costs.
Category by category
Where a typical single-instrument provider matches us — and where they have nothing at all. Select a category to read both sides.
DISC behavioral profiling
Full DISC plus Biblical DISC, with growth, communication and team-culture views generated from the same profile.
Covered — usually the flagship, re-cut into audience-specific reports.
Measurement over time
Growth Tracks re-assess the same leader every 90, 180 or 365 days, so change shows up as a trend line instead of a memory.
A one-and-done report. Progress stays anecdotal.
Culture and burnout
Culture Pulse™ measures six drivers with open-text items, produces a quantified Burnout Risk Index™, and ships eighteen manager playbooks with 30/60/90-day actions.
Not offered, or a generic engagement survey with no burnout metric.
Org-wide analytics
Nine-box, bench strength by function, flight-risk and derailer heat maps, and capability gaps mapped to roles — the whole organization on one screen.
Individual reports only. Roll-ups get rebuilt by hand in spreadsheets.
Proving ROI
A what-if scenario planner for cost, retention and productivity, plus an Evidence Locker that attaches documents and notes to every claim.
Testimonials and case studies.
AI support
DNA Coach turns raw scores into debrief plans, coaching questions and development language in minutes.
Manual interpretation and prep before every session.
Client experience
The Client SMART DNA portal gives each client reports, videos, coach messages, sessions, SMART goal profiles and an ROI calculator — all branded.
An emailed PDF.
Consultant economics
A 10% flat fee. Your own storefront and Stripe account, your pricing, instant payouts, and lifetime certification with no renewal fees.
Thirty to fifty percent margins, annual re-certification, and prepaid inventory blocks.
Cost of entry
One certification fee, $699, or $400 if you are already DISC certified. Every pillar and every instrument is included from day one. No license fee, no renewal, no per-report charge.
A separate paid license for each new program, often gated behind a paid mentorship tier, with annual renewals on both and a per-report platform fee on top. Five figures before the first client.
Instrument breadth
Twenty-one integrated assessments in one login: DISC, Biblical DISC, 360, Leader Potential, Leader Readiness, Leader Derailers, Team Effectiveness, LEPA, Employee Engagement and Culture Pulse™.
One flagship instrument with workshops bolted on. Gaps force you to resell someone else's tool.
Administrative overhead
A 360 rater dashboard, one-click and automated reminders, client groups with bulk ZIP report export, a CRM pipeline and nurture sequences.
Keycodes, spreadsheets and endless email threads.
Enablement
Consultant Academy learning paths with quizzes, facilitator notes, pillar one-pagers, discovery call scripts, an FAQ and marketing videos — included.
Paid recurring training, sold separately.
A Burnout Risk Index™ the client can track quarterly, with manager playbooks already attached to every score band.
Nine-box placement and bench strength across the whole organization, not one leader at a time.
A 10% flat fee and a client portal you re-bill at whatever rate your market supports.
This comparison describes a category of single-instrument assessment providers, not any named company. Capability descriptions reflect publicly available product information and common industry practice, and may not apply to every vendor.
See it on your own data.
A 30-minute walkthrough of the assessments, the Growth Track trend lines, the org-wide roll-ups and the consultant economics — no keycodes, no spreadsheets.
Nobody else combines AI-simulated DISC personas with scored, leveled practice.
Three things exist in this market, and they exist separately: instruments with printable exercises, physical games for a single workshop, and AI role-play built for sales teams with no assessment behind it. Put those three together and score them, and you have something the category has not shipped.
DISC, motivators and 360 instruments with printable facilitator exercises and conversation starters.
Practice is human-led and one-off. Nothing simulates the client, nothing is scored, nothing levels up.
Card decks, board games and in-person team activities built around a style framework.
Physical, single-session, facilitator-dependent. No record of skill, no repeatable reps between engagements.
Sales-enablement simulators that score reps on live conversations with an AI buyer.
Built for quota teams, with no assessment IP underneath. The AI is not reading a real profile.
DISC Persona Training™ plus GamifyDNA
- AI personas that role-play D, i, S and C as real clients, driven by the same DISC engine your client's report comes from
- Every drill scored 0-100 on rapport, accuracy, evidence and close
- Mastery gates: 75+ unlocks the next style, so the path is leveled rather than browsed
- Leaderboards and timed rounds in GamifyDNA (Objection Arcade, Read the Room, Team Table)
- A certification at the end: exam, scored live drill, badge and facilitator kit